Why not just use a smart link tool?

If all you need is a link, use one - your distributor probably gives you one for free. A tool still leaves you to set it up, collect the emails, run the adverts and work out what's working. That's the part I do, so you can get on with the music.

What is a smart link?

A single link for a release that lets each fan pick their favourite streaming service. You share one link everywhere instead of five.

Yes. Fans who choose Spotify go to your release's official Spotify Countdown Page to pre-save it, after being asked to join your mailing list.

I don't have a website. Can you still help?

Yes. I can build a simple band website with the release page and mailing list sign-up already part of it, so you have a home for every release after this one. See my websites for bands page for what's included.

You make the music. I run the release.

A smart link tool gives you a link and leaves the rest to you. I do the rest: the release page on your own website, the mailing list fans join on the way to Spotify, and the adverts that bring them in. When the next single comes out, the page is ready and you already know who to tell.

Get in touch

What you get

Release Campaigns for Musicians

Someone to run it for you

No dashboards to learn or settings to get wrong. I set everything up, watch how it's doing and tell you what's working in plain English.

Fans you can reach again

Every fan who clicks is asked to join your mailing list, so each release adds to a list that belongs to you, not to a link service.

Adverts with a plan behind them

Facebook and Instagram ads aimed at people who've already clicked or signed up, with the budget moved to whatever is bringing fans in.

Your next release is half-built

The release page lives on your own website, so the next single is a quick update rather than starting again.

For the technically curiousSmart link page on your own domain, Spotify Countdown Page pre-saves, mailing list sign-ups, Google Analytics 4 and Meta Pixel tracking, and retargeting audiences ready from day one.

Proof

Built for real releases

esOterica22% of fans who clicked through to listen to the single Burn also joined the band's mailing list.
esOterica91 fans and counting have joined the band's mailing list through an always-on free virtual gig, running since July 2025.

Case study: Smart link and email sign-ups for a band's new single Case study: Growing a band's email list with a free virtual gig

Trusted by household names & independent artists

FAQ

Questions people ask

Why not just use a smart link tool?: If all you need is a link, use one - your distributor probably gives you one for free. A tool still leaves you to set it up, collect the emails, run the adverts and work out what's working. That's the part I do, so you can get on with the music.
What is a smart link?: A single link for a release that lets each fan pick their favourite streaming service. You share one link everywhere instead of five.
Do you do pre-saves?: Yes. Fans who choose Spotify go to your release's official Spotify Countdown Page to pre-save it, after being asked to join your mailing list.
I don't have a website. Can you still help?: Yes. I can build a simple band website with the release page and mailing list sign-up already part of it, so you have a home for every release after this one. See my websites for bands page for what's included.

Contact

Let's build
something great.

Whether it's a smart link for your next release, a new website or app, or finally knowing where your customers come from - tell me what you need.

Prefer email? hello@laurabrightondev.com