Smart link and email sign-ups for a band's new single
One link for esOterica's single Burn that sends every fan to their favourite streaming service, invites them to join the band's mailing list on the way, and shows which posts and adverts brought them in.
Joined the mailing list
22%
of fans who clicked through to a streaming service also signed up for news of the next release
- Clicked through to listen
- About half
- Visitors who picked a streaming service
The challenge
With an ordinary smart link, a fan clicks, goes to Spotify and that's the end of it - Spotify knows who they are, but the band never finds out. For their single Burn, esOterica wanted one link to share everywhere that also turned the fans who clicked into email subscribers, so they could reach them again for the next release.
What I did
- Designed a smart link page around the single's artwork, sending fans to Spotify, Apple Music, YouTube Music, Amazon Music and more
- Asked fans to join the band's mailing list when they chose a service, then sent Spotify fans to the single's official Spotify Countdown Page to pre-save it
- Set up tracking to record which service each fan chose, every email sign-up, and which posts and adverts brought them in
- Created audiences so the band could show Facebook and Instagram adverts to fans who had already clicked
The result
Fans who would otherwise have vanished into Spotify are now on the band's own mailing list, so the next release reaches them directly instead of relying on an algorithm to show them a post.
View it liveWant results like this?
- Release Campaigns for Musicians I run your release for you: a smart link page on your own website, a mailing list that grows with every release, and the adverts that bring fans in.
- Websites for Bands & Musicians A simple band website on your own web address, with your mailing list sign-up, release pages and merch links built in.
- Email Marketing Newsletters and automated emails that keep customers and fans coming back.
- Tracking & Analytics Find out where your customers come from, and show your ads to people who've already visited.
Let's build
something great.
Whether it's a smart link for your next release, a new website or app, or finally knowing where your customers come from - tell me what you need.
Prefer email? hello@laurabrightondev.com